Facebook pixel check google chrome code#
Add the pixel – The process begins after you add a snippet of tracking code to your website.The parameters of these companies’ Facebook campaigns – the rules, the target groups, the bids, the time period, and so on – are entirely unknown.Įven so, you can see how the Facebook Pixel works: For example, would we have seen so many ads if we hadn’t added these items to our carts? And maybe geography plays a role, too: Would these ads have appeared with the same frequency if we shopped from, say, South Korea instead of Germany? It’s impossible for us to know the sort of targeting rules that Esprit and Nike created for shoppers like us. Indeed, both companies’ Facebook Pixels seem to be working just fine: Nike’s has their own Facebook Pixel ID, and their own ads: Look at what happens the next time we go to Facebook:Ī moment later, just to make sure we remember:Īnother moment, and things get a bit less subtle: Abandoned carts are a nightmare for every ecommerce shop, even the big boys. Let’s say that we leave these sites without buying anything. Like Esprit (and every other ecommerce store), Nike has plenty of Facebook code keeping track of our visit:īut that won’t stop us from adding the item to our cart: So let’s head over to Nike for some new running gear, including these running pants:
Of course, we’ll never squeeze into that slim-fit sweater if we don’t stay in shape.
The Facebook Pixel will know when we add the sweater to our cart: Oh, yeah – this white and blue sweater is nice:Īnd here is all the Facebook-related code spinning in the background: They’re just clothing stores going about their business and using Facebook pixel tracking to reach frequent visitors. To be sure, neither Esprit nor Nike are doing anything unusual or sinister with their tracking and advertising. There is nothing unusual about these stores they are simply being used to represent ecommerce in general.
Facebook pixel check google chrome how to#
But if you want to skip ahead to How to Install Facebook Pixel or How Do You Target People With the Facebook Pixel, no hard feelings. It won’t be painful – there will be lots of pictures and not a lot of jargon. We’re going to get technical for a minute here.
0 kommentar(er)
